Top 10 Must-Have Shots for Commercial Property Listings
- Ann Gilbert
- 41 minutes ago
- 4 min read
In today’s competitive real estate market, having stunning visuals is crucial for attracting potential buyers and tenants. High-quality photos can make a significant difference in how a commercial property is perceived. This blog will guide realtors and property managers through the top ten must-have shots to effectively showcase their commercial spaces. These essential photographs can elevate marketing efforts and help ensure a successful property listing.
1. Exterior Overview Shot
The first impression matters. An exterior overview shot captures the entire facade of the building, showcasing its architecture and surroundings. This shot should be taken from a distance, offering a comprehensive view of the property and its landscape.
When photographing the exterior, consider framing the building against a clean sky or landscaped area to convey good upkeep. Including a bit of the surrounding area can also provide context about the location’s amenities.
2. Entrance and Lobby Features
The entrance and lobby are crucial areas for welcoming clients and customers. A well-composed photograph of the entrance creates an inviting atmosphere, while lobby shots can highlight unique architectural features and design elements.
When taking this shot, aim for an eye-level perspective that captures both the entrance and vital elements like reception areas or waiting spaces. Ensure the area is well-lit to highlight those architectural details.
3. Interior Spaces
Showcasing large interior spaces can help potential tenants or buyers envision how they might utilize the area. Capture wide-angle shots of the main office spaces, conference rooms, or retail floors to effectively convey the scale and functionality of the interiors.
For these shots, try to photograph from the corners of the room to include as much of the space as possible. Good lighting is essential, so consider taking photos during daylight hours to utilize natural light.
4. Close-Up Shots of Key Features
Highlighting specific features in close-up shots can emphasize the quality and uniqueness of a property. Focus on details such as flooring, fixtures, or unusual design elements that set the property apart.
When taking close-up shots, utilize natural light and avoid distracting backgrounds. A clean, simple setting can help draw attention to the features you want to showcase.
5. Amenities and Facilities
If the commercial property includes amenities, it is essential to capture them in your listing. This may include conference rooms, break areas, fitness centers, parking facilities, or common areas.
For this category, aim for a balanced composition that highlights the features and functionality of the space. It’s also helpful to photograph any signage or additional information that potential clients would find attractive.
6. Location and Surroundings
Including shots of the surrounding area helps buyers and tenants understand the property's context and the neighborhood. Capture nearby attractions, parks, streets, and accessibility to public transit or major roadways.
When taking these photographs, consider an elevated viewpoint or wide-angle lens to include as much of the neighborhood as possible. This will give potential clients a better sense of community and convenience.
7. Night Shots
Capturing the property at night can provide an entirely different perspective, particularly for commercial properties with lighting features. Evening shots can showcase the building in a vibrant urban setting.
For effective night shots, use a tripod to avoid any blur and a long exposure to capture ambient light from the surrounding environment. This will create an inviting and lively atmosphere.
8. Parking Arrangements
If the property offers designated parking or parking lots, be sure to include photos showcasing these spaces. The convenience and accessibility of parking can be a significant selling point.
Photograph the parking area from an elevated vantage point, if possible. Highlight clear signage or designated spots to communicate ease and organization.
9. Unique Selling Points
Every commercial property has unique selling points that make it stand out. Whether it’s energy-efficient features, smart technology, or historical significance, highlighting these aspects can greatly enhance the listing.
Capture any special features in both wide and close-up perspectives. Detailed shots alongside wide angles will attract interested buyers and give them a full understanding of the property’s value.
10. 360-Degree Tours
Incorporating 360-degree virtual tours and images can provide an immersive experience for prospective clients, even if they are viewing the listing remotely. This technology allows viewers to explore spaces as if they were there, making for an engaging alternative to traditional photos.
Virtual tours provide a comprehensive experience and are a great way to keep potential tenants or buyers engaged. Always ensure these are high-quality and include all essential areas of the property.
Practical Tips for Capturing the Best Shots
Lighting and Timing
Light plays a vital role in photography. Use natural light whenever possible, and avoid harsh shadows or overly bright spots. Early morning or late afternoon often provides the best lighting conditions.
Composition
Consider the rule of thirds when framing images. Align main subjects at the intersections of imaginary grid lines to create visually appealing photos. Always look for leading lines, such as pathways or railings, to draw viewers' eyes into the image.
Maintenance and Cleanliness
A well-maintained property looks its best in photographs. Before a shoot, ensure that all areas are clean and decluttered. Tidy spaces help create a more inviting and professional appearance.
Equipment
Invest in a good camera and lens. A wide-angle lens is particularly useful for capturing large spaces. Having a tripod can help stabilize the camera for clearer images, especially in lower light situations.
Final Considerations for Effective Listings
By focusing on these top 10 must-have shots for commercial property listings, realtors and property managers can significantly improve their marketing strategies. High-quality images not only help showcase the properties but also create a compelling narrative that attracts potential buyers and tenants.
Make sure to keep your photography fresh and relevant, updating images as improvements are made to the property or when market conditions change. The right visuals can transform a listing from ordinary to extraordinary, ultimately leading to quicker sales and leases.
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