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  • Writer's pictureAnn Gilbert

The Power of a Picture: How Great Real Estate Photography Accelerates Sales


In today's digital age, where the majority of home buyers start their search online, having high-quality photos of your listings is no longer just an advantage; it's a necessity. But can great real estate photography truly help you sell your listings faster? The answer is a resounding 'Yes', and there's plenty of data to back this up.


First Impressions Matter: According to a study by the National Association of Realtors, 93% of home buyers use online websites as information sources in their search process. Your listings' photographs are typically the first thing potential buyers see, and that initial visual impression can significantly influence their decision-making process. High-quality, professional photos can help captivate the audience, making them more likely to inquire about the listing.


Increased Online Engagement: A survey by the Wall Street Journal revealed that listings with high-quality photos garner about 94% more views compared to those with poor quality or no photos. More views lead to more inquiries, and more inquiries lead to faster sales.


Higher Listing Price: A Redfin study found that professionally photographed homes were more likely to sell within the initial listing period and were more likely to sell for more money. Specifically, homes with professional photos sold for between $934 and $18,819 more than those without professional photos.


Quick Sales: Homes with professional photos not only get more online attention but also sell faster. According to PR Newswire, listings with professional photographs sell 32% faster, spending only 89 days on the market compared to 123 for other homes.


Virtual Touring: With advancements in technology, potential buyers can now virtually tour a property from the comfort of their own home. A Matterport study found that listings with a virtual tour receive 49% more qualified leads. This innovative approach can not only help attract more potential buyers but also speed up the decision-making process.


Highlighting Property Features: A skilled real estate photographer knows how to accentuate the positive aspects of a property and downplay any less desirable features. High-quality images can effectively showcase a property's unique features, the layout, and give a sense of the space, making potential buyers more likely to want to see the property in person.


In conclusion, investing in professional real estate photography is not just about having aesthetically pleasing photos—it's a strategic decision that can impact how fast your listings sell and how much they sell for. Given the increasing reliance on online resources in the home-buying process, high-quality, professional photography is undoubtedly a critical element in giving your listings the competitive edge they need to stand out in the crowded real estate market.

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