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  • Chris Carlson

So, What is Real Estate Photography?


Have you ever wondered why houses, apartments, offices, buildings and real-estate in general looks so gorgeously pristine in magazines and advertisements? The main reason behind that is "Real Estate Photography"; a very specialized branch of photography that focuses entirely on bringing architecture into life. This of course includes both interiors and exteriors, and they both have their own well-kept secrets.


Some fortunate people reach a point in their lives that they will have an asset of this nature at their disposition, and logically they will likely think on either selling or renting it in order to wake it up from being idle. This usually happens via two traditional methods. The first one is by hiring a real estate agency (which will take a cut from the sale price of your asset) in order to find potential leads for acquiring the aforementioned property. The other one is looking for potential clients by themselves. These two methods are good, and are usually complemented with each other; but they need to be given an extra push. Nowadays we live in a world were images fly out of our control, and reality simply enters through our eyes.


More specifically, through the photos we see online on our daily lives. Long gone are the days in which people would just roam the streets hoping to find a "Sale" sign at a place they like. Nowadays things need to arrive at people's hands after typing “Virginia Beach” or anything else on their browsers or mobile apps. And that's the key moment in which

real-estate photography becomes so important.


Whether you hire a real estate agent or try to market your place on your own. Or even if you are just thinking about becoming a real estate freelance agent yourself; you'll need to hire a

professional real estate photographer that will help you out with the visual stuff. If you are

currently in Virginia Beach or the Hampton Roads areas and would like to know more about all the benefits that real estate photography can give to you or your business, don't hesitate in contacting us.


TRUE 360 PANORAMIC PHOTOGRAPHY FROM HERE ON


I'm super excited to tell you this! I've just tested out my most recent 360 Panoramic Photography workflow and everything went out as smoothly as in my plans. I've been doing this sort of imagery for about three years now; and after a very serious investment last year, I've finally come with the creative solution that I can really feel proud about. And don't expect huge amounts of gear everywhere. I went back to basics, and it has been the best decision ever! I could say that my earliest 360 efforts weren't as that panoramic as they should, and that was always a frustration to me, especially when crafting virtual tours for real estate purposes. Basically 360 panoramic photography requires the best equipment you could get, and the most precise tool for keeping your camera(s) the most still possible.


At first I let myself be drawn by 360 camera equipment, but at the end I simply went down to basics, got a brand new mirror-less camera, with the widest and sharpest lens my money could buy and the best tripod out there. Simple as that. That's how I managed to overcome the time consuming efforts that had always made me feel uneasy about 360 panoramic photography. I know that this post is kind of personal, but I'm just so happy to finally nailed these photos in they way I always saw them in my head. Now I can not only make 360 of specific parts of a house, but I can really capture the whole experience of a place. Meaning that my virtual tours now can cover the whole 100% essence of a property.


Oh, and my working times have been reduced dramatically, so expect sooner delivery times for everybody from here on!

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